Virgin's new state-of-the-art trains require a whole new breed of drivers to operate them. Daisy Design masterminded the launch of a
driver training company for Virgin to fulfil this requirement.

We produced all aspects of the launch from corporate ID to an opening ceremony with John Prescott MP, Deputy Prime Minister.

We also organised a series of driver
recruitment open days in areas of high
unemployment, with Sir Richard Branson lending his personal support.
Our relationship has continued with the further development of training courses, interactive presentations, literature and brochures.