The Core Briefing Pack
For the campaign to work, we had to gain the “buy in” of all the various contractor and construction companies involved in the WCRM. The core briefing pack was delivered to all the MD’s with a booklet explaining the campaign’s objectives,
along with an example of all the items that were to be produced to promote the campaign.

Safety Wallet & Road Show Vehicle
Core to the Route Safe campaign is the safety wallet and road show vehicle. The wallet is given to operatives that recieve a safety briefing from the back of the road show vehicle, enabling WCRM to record the number of people briefed - 5,000 + so far. The programme has become so successful that another vehicle was added to cope with the worksite briefings being requested.