Introduction and Objectives
The West Coast Route Modernisation (WCRM) is one of the largest contruction projects ever undertaken, employing thousands of workers. The safety of track workers is paramount and the project’s Director of Safety approached Daisy Design to devise a campaign to reach the people out on track. The resulting campaign is called Route Safe.

The Core Briefing Pack
For the campaign to work, we had to gain the “buy in” of all the various contractor and construction companies involved in the WCRM. The core briefing pack was delivered to all the MD’s with a booklet explaining the campaign’s objectives,
along with an example of all the items that were to be produced to promote the campaign.