Drive for Sales - Spring 2002
In the aftermath of September 11th, Six Continents Retail (formerly Bass) were badly affected by the downturn in hotel revenue, a significant part of their group business. To assist in revenue generation, a promotion was required to drive customers in to the pubs.

Point of Sale Material
The POS above was designed and distributed to 800 pubs nationwide. Posters were supported by flyers of the offers that were door dropped around the pubs.